This campaign is rooted in the idea of Clarks Originals, being iconic in its Signature silhouettes, and even though they have been copied over the years, the CLARKS SHOE brand have always maintain the ability to be at the forefront in terms of originality & authenticity, two qualities that cemented the brand in footwear history.
BE ORIGINAL. now, always
Tesfa Latty, a prolific writer, poet and creator takes us on a journey throughout his day from the perspective of his original clarks collection. in true poetic fashion, he graces us with a original performance titled original man ; his take on originality and authenticity throughout his journey as a poet and also a nod to several clarks originals silhouettes.